I decided to give this brand a try since I heard good things about it. I bought this wondering what the difference would be with this brand and the usual western brands I buy. Let me tell you, this lip tint is amazing. It is so smooth and moist when applying. Yet it doesn't feel wet on your lips. It feels like liquid cotton on your lips. It's easy to apply and remove. It stays on your lips and looks matte and smooth in texture, but it does not feel dry at all. The color is a perfect pigment. They're not too bright, bold, dull, or boring. Love it. I definitely recommend this product.